If it feels like every time you turn around The Inside is releasing a new product line, it’s because they are. Just this year alone, the direct-to-consumer home furnishings brand has collaborated with Scalamandré, SF Girl By Bay, and Brooklinen, released an outdoor collection, added sofas—and then leather sofas—to their offerings, debuted a menswear-inspired line, and more.
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“Decorating your home for the holidays goes way beyond dusting off your best china—it’s about feeling excited to bring loved ones together in your most meaningful place,” says Christiane Lemieux. “We’re finally making it easy for our customers to bring their own personal styles home for the holiday, where real life happens. And with all incredible decorating and entertaining imagery we see this time of year, we want to help you design an effortless yet inspired home that not only celebrates your individuality, but also creates a personalized backdrop to make beautiful holiday memories with your loved ones.”
To help shoppers make sense of the seemingly endless options to choose from (How does one match a Scalamandré cheetah table runner with copper geometric napkins?), Lemieux and Bunn have taken the liberty of organizing holiday collections into three categories—traditional, mid-century, and bohemian—and, unsurprisingly, also added 13 entirely new fabrics into the mix. The Inside is also offering “Tabletop Bundles,” which include four napkins and four placemats.